We’re thrilled to share some big news with you! The Children’s Storefront team has been working hard behind the scenes on a major update that we believe will elevate our mission and enhance the way we connect with our community. Today, we’re excited to unveil our new brand identity and our redesigned website!
Our new brand is more than just a visual update—it’s a reflection of our growth and renewed commitment to early childhood development. We’ve introduced a vibrant new logo, a refreshed color palette, and a modern design that embodies the spirit of connection and care that drives our work. We hope it will resonate with you as much as it does with us.
Check Out Our New Brand
Our logo captures the key elements of our mission and program: our focus on both the parent and the child; the importance of the bond and lifelong connection between caregivers and little ones; and the back-and-forth, responsive communication that builds babies’ brains.
Our color palette was chosen to evoke the feelings we hope to cultivate each time families join us in our Play & Learn Center:
- Sea Green: This cheerful green represents enlightenment and revitalization, and it conveys our focus on learning, nurturing, and soothing.
- Terracotta: This bright yet grounded orange is associated with feelings of joy, warmth, happiness, and fun — all essential parts of play! It is also one of the first colors that newborns can see.
- Dark Violet: This deep purple signifies power, growth, reflection, and introspection. We feel it connects with the reflective and feedback-rich approach we take to both our program and to supporting childhood development.
- Majorelle Blue: This bright mix of lavender and blue represents creativity, intellect, and loyalty. It conveys the strength and intuition we see in parents and caregivers.
Explore Our Redesigned Website
Along with our new brand, we’re excited to launch our redesigned website, www.TheChildrensStorefront.org. This isn’t just a makeover—it’s a complete overhaul designed to provide you with a more engaging and user-friendly experience.
- Simplified Navigation: Finding the information you need has never been easier. Our new site features a clean, intuitive layout that makes it simple to explore our programs, resources, and upcoming events.
- Program Information: You can easily check out our current Play & Learn schedule, learn about the science behind our model, and gather the latest data on our impact.
- News & Stories: We’ve added a new section to highlight the latest news at the Storefront and share stories about the positive changes happening in our community.
- Get Involved: Whether you’re interested in volunteering, donating, or joining our board, our new website makes it easier to get involved and support our mission.
The Children’s Storefront has been part of the Harlem community since 1966. Over the past sixty years, we’ve had plenty of new looks, logos, and program shifts. But one thing has never changed: our steadfast commitment to families and children, and our deep connection to our beloved community. We hope that our new brand resonates with you and illustrates the bonding, growth, and community building that goes on each and every day in our program.
Visit us at www.TheChildrensStorefront.org to explore our new look, and and be sure to connect with us on social media to keep up with the latest news and events!
With gratitude,
The Children’s Storefront Team
